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We provide everything your business will need to run efficiently.
Business Planning
Sales & Marketing
Product & Category
Whether it is for a new start-up or business expansion, successful planning is the first step towards a successful business. SBDAM will help you determine your business and personal goals, financial budgeting, product assortments, competitive (though profitable) price, distribution channels, branding and promotion strategies, and – most importantly – your differentiation strategy to make you stand out from the competition and win the customers.
Marketing
SBDAM identifies the most effective distribution model and sales channel for your business and designs incentives and profit margins to motivate your sales team and distribution channel. SBDAM also designs and evaluates your branding and marketing campaigns and helps you achieve the best cost efficiency while reaching your target audience. Besides, SBDAM plans and controls trade promotions to achieve the sales momentum. With SBDAM Consulting, every dollar you spend counts.
Promotions
More product choices don’t always mean better for your customers and your business. What’s the optimal number of SKUs (stock keeping units) you shall have in your business at different price levels? How do you evaluate and eliminate inefficient SKUs or product lines? How do you customize product offering for different KA (key accounts)? SBDAM offers consultancy on category management and SKU efficiency management as well as optimized product line planning and seasonal line planning for retail businesses.
Promotional items
